The massively hyped Mafia Wars stunt in which Zynga hired Snoop Dogg to blow up an armored truck during a live webcast nearly ended up sleeping with the fishes. A particularly notable outcome, as the event took place in the middle of the Nevada desert.
To be fair, live broadcasts are always unpredictable, and what happened here should be a cautionary tale to all. The Zynga webcast started out with a few audio problems in the run-up to the big finale, but once Snoop Dogg showed up, shortly after 9:00pm ET, things seemed like they were going to go smoothly.
The rapper and a Zynga rep stood side by side, staring out at the distant armored truck, when a pyrotechnic expert handed Snoop the trigger device for the explosive-packed vehicle. As the countdown began, everything seemed to shift into slow motion.
The main camera focused on the truck, with Snoop standing off to the side. It sounded like a second camera was set up nearby, as -- just before setting off the explosion -- an off-screen voice told Snoop to move over, as he was bl
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